Establishing a sustainable business in EO by selling free data

Sinergise ventured into the Earth Observation field in 2015, more or less by chance. They’ve quickly realised that the existing technology is not suitable for the volumes being generated by Copernicus and other missions, drastically impacting the added value that could have been generated. Having a team of over-confident and ambitious developers, they thought they “can do it better” and that there is a business opportunity out there. Fast forward seven years and Sentinel Hub is now one of the essential services for hundreds of application developers, processing half a billion requests every month and providing access to more than 50 PB of data to hundreds of thousands of end-users. This will be a short story about how we got there.

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